Role Players 2024
Scindia Balasingh
Enterprise Marketing (ABM) Leader
IBM
Scindia Balasingh, an adept leader, demonstrates exceptional versatility, seamlessly navigating various domains. From spearheading the establishment of marketing functions to skillfully coordinating influential global partnerships, she excels in strategic marketing and showcases adaptability in maneuvering through intricate and evolving landscapes.
Embarking on a professional journey rooted in familial expectations for engineering, Scindia swiftly pivoted towards her true calling in technology communication and marketing during her MBA with a specialization in Marketing and Operations. From orchestrating pan-India marketing at Blue Star to initiating the marketing function at Redington, each role has been a stepping stone.
Upon joining Freshworks, Scindia immersed herself in the realm of global partnership marketing, collaborating with industry titans and leaving an indelible mark in the global partnership ecosystem. Serving as the Head of Global Partner Marketing at Multiplier, she emerged as a driving force within the realm of marketing. With a robust background and a wealth of experience in the dynamic landscape of technology marketing, she has carved a niche for herself as a forerunner in the field.
Currently, as the Enterprise markeitng Leader at IBM, Scindia drives marketing strategies to build reputation, relationships, and revenue with top accounts, significantly increasing IBM’s wallet share within these key accounts.
As a dynamic leader renowned for her strategic prowess in technology marketing, Scindia engages audiences as a speaker at esteemed forums like IIM Kashipur, IIT Kharagpur, SSN, GIM, World Women Economic Forum, World Women leadership Congress, G20 Summit, Umagine, CIO News, CXOTV, and numerous other prestigious platforms. She also judged the American Speak-Off Idol.
Passionate about women's leadership and diversity, Scindia hosts the MOV LeadHERs podcast series, celebrating the achievements and contributions of women leaders.
Her awards and recognitions include Asia's 100 Power Leaders in Marketing 2022, by White Leadership Congress, Woman Icon of The Year at The 2022 Global Choice Award, Emerging CMO by the CMO Leadership Awards 2021,Tech Marketer 2021 Award by CXOTV, Women Icon of The Year by the Women Economic Forum, Tamil Nadu's Top Woman Leader by the World Women Leadership Congress, Top 20 Women Catalyst in the Indian IT Award by SME Channels, Women Super Achiever Award from the World Women Leadership Congress, Women in Martech Award, Global Women Icon bestowed by the World Women Economic Forum, Top 10 marketing leaders by CEO insights
Embarking on a professional journey rooted in familial expectations for engineering, Scindia swiftly pivoted towards her true calling in technology communication and marketing during her MBA with a specialization in Marketing and Operations. From orchestrating pan-India marketing at Blue Star to initiating the marketing function at Redington, each role has been a stepping stone.
Upon joining Freshworks, Scindia immersed herself in the realm of global partnership marketing, collaborating with industry titans and leaving an indelible mark in the global partnership ecosystem. Serving as the Head of Global Partner Marketing at Multiplier, she emerged as a driving force within the realm of marketing. With a robust background and a wealth of experience in the dynamic landscape of technology marketing, she has carved a niche for herself as a forerunner in the field.
Currently, as the Enterprise markeitng Leader at IBM, Scindia drives marketing strategies to build reputation, relationships, and revenue with top accounts, significantly increasing IBM’s wallet share within these key accounts.
As a dynamic leader renowned for her strategic prowess in technology marketing, Scindia engages audiences as a speaker at esteemed forums like IIM Kashipur, IIT Kharagpur, SSN, GIM, World Women Economic Forum, World Women leadership Congress, G20 Summit, Umagine, CIO News, CXOTV, and numerous other prestigious platforms. She also judged the American Speak-Off Idol.
Passionate about women's leadership and diversity, Scindia hosts the MOV LeadHERs podcast series, celebrating the achievements and contributions of women leaders.
Her awards and recognitions include Asia's 100 Power Leaders in Marketing 2022, by White Leadership Congress, Woman Icon of The Year at The 2022 Global Choice Award, Emerging CMO by the CMO Leadership Awards 2021,Tech Marketer 2021 Award by CXOTV, Women Icon of The Year by the Women Economic Forum, Tamil Nadu's Top Woman Leader by the World Women Leadership Congress, Top 20 Women Catalyst in the Indian IT Award by SME Channels, Women Super Achiever Award from the World Women Leadership Congress, Women in Martech Award, Global Women Icon bestowed by the World Women Economic Forum, Top 10 marketing leaders by CEO insights