Role Players 2024

Professional Overview

• Data & Analytics Leader with 20+ years of experience in B2B, B2C, and B2E marketing. Proven track record in driving revenue growth through innovative digital strategies, data analytics, and integrated marketing communications
• MBA in Systems and Marketing from SDM Institute for Management Development, Mysore (2001), Bachelor of Engineering in Mechanical Engineering from REC Bhalki, Gulbarga University (1997).

Key Achievements
Younion Focused Marketing & Curious Goose [2018 - Present]

• Managed Design & Development of YIMP- Younion Insight Management Platform (Marketing Automation, Data and Analytics Platform). YIMPintegrates data from various sources: 5M+ Contacts and 5 Lakh+ Companies with Demographic, Firmographics, Technographics and Behavioral intelligence.
  CompanyScore, Contact Score and Lead Scoring Models
  Dataresearch and Intelligence mapping from 1st, 2nd & 3rd party data sources
• Conceptualized and nurtured www.imagine-tree.com India’s Business Leadership Storytelling & community platform with 2K CXO subscribers. Program was recognized by WOW Awards Asia 2022 as B2B Knowledge-Exchange Property of the Year.
• Strategic Planning and Advisory for Data Analytics, Digital Marketing, Marketing Technology, Demand Generation, Relationship Programs and Master Data Management

BI Worldwide India [2017-2018]

• Implemented industry’s best channel incentive programs and employee engagement programs for large global enterprises– IT, Manufacturing, Fintech and Automotive clients
• ManagedTableau Analytics projects for Employee Engagement, Rewards and Recognition, Channel Engagement & Sales Incentives programs.
• Consulting on Loyalty and engagement technology platforms using Behavioral Economics and Design Thinking fundamentals
• Market Basket Analysis, RFM Analytics, Performance Analytics & Redemption Analytics

MRM End To End (McCannWorldgroup) (2013-2017)
Infonautix- Data & Analytics SBU of End To End Marketing (2010-2013)
End To End Marketing Solutions Pvt Ltd (2003-2010)