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Role Players 2023

Vedanarayanan Vedantham

Marketing Leader

Vedanarayanan Vedantham helped build, grow multiple digital products & brands across Fintech, Health-Tech, Ed-Tech and online travel. Possessing a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management & Business Development.

He consults with early-stage startups directly or through incubators on branding, digital marketing & help them evaluate product-market fitment - Multiple TiE Chapters, NEXEA Accelerator in SEA, Atal Innovation Mission with the Government of India amongst others.

A visiting faculty member at various top b-schools where he conducts programs on digital marketing, mobile marketing, influencer marketing, services marketing, product marketing. Some of the schools where he has conducted programs include - IIM Ahmedabad (IIMA), IIM Bangalore (IIMB), NUS Singapore, University of Wellington, University of Vermont, IIM - Indore and IIM - Kashipur.

Speaker at multiple digital conferences worldwide on various topics, most popular speaking engagements include - Arab eCommerce Summit (Dubai, May 2018), eTail Asia - March 2015 & 2016 (Singapore), Strategy Planning Innovation Summit - Dec 2014 (New York), Digital Marketing Innovation Summit - Sep 2014 (SFO), Asian Strategic Leadership Institute's Tourism Summit - July 2015, Kuala Lumpur, Scandinavian eBusinesss Summit - May 2015 (Gothenburg, Sweden)

He holds a degree from INSEAD Singapore's CMO Academy, and is a member of India's CMO Council Advisory Board and a graduate from one of India's top 5 b-schools - SPJIMR, Mumbai.