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Role Players 2023

Manish Sridhar

Head of Marketing
Quess Corp

An accomplished and business-savvy professional with over 16 years of experience in Sales & Marketing, Branding, Digital Marketing, Business Launch and Turnaround, Product Lifecycle Management, Consumer Research & Engagement. I leverage my entrepreneurial drive and market acumen to achieve success in establishing and venturing into new markets.
Currently, I serve as the Head of the Marketing department at Quess Corp, a role I have held for the past year. Before joining Quess, I was part of the Murugappa Group in Chennai, where I led marketing and design efforts for the Cycle Business, creating a distinct brand identity for the Electric Vehicle segment. My career began with LMG Brands India Private Limited and Titan Company Limited, focusing on Product Marketing, Customer Engagement, Brand Promotion, and Event Management.
I hold a Master's degree from the University of Glamorgan in Wales, UK, and a Bachelor of Engineering in Telecommunication from Sir M.V.I.T. in Bangalore.
Throughout my career, I have played a pivotal role in executing various strategic initiatives, including the development of a new brand identity for the Electric Vehicle business, brand repositioning, reshaping brand architecture, identifying and evaluating new business opportunities, digitizing CRM processes for the retail sector, and enhancing business profitability through a combination of product differentiation and pricing strategies.