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Role Players 2023

Kapil Lad

Head of Marketing
Azeus Systems Ltd.

Kapil Lad is an accomplished B2B marketing leader with an illustrious career spanning over 16 years. He has utilized his marketing abilities to elevate the digital and social footprint of his organizations, enabling them to achieve remarkable growth and keep in step with the digital age.
Kapil is known for his strategic mindset and hands-on approach to marketing. He thrives in fast-paced environments and excels at translating complex technical concepts into compelling narratives that resonate with diverse audiences.
Education: Kapil is an alumnus of the Indian Institute of Management - Calcutta (IIM-C), where he honed his strategic acumen amongst the sharpest minds. His educational journey includes degree in marketing from Welingkar's and certifications from MICA (Mudra Institute of Communications, Ahmedabad).
Professional Journey: Throughout his career, Kapil has specialized in translating ambitious business objectives into reality by expanding brand reach and penetration. He's the driving force behind influencing sales pipelines and nurturing qualified leads, all made possible through meticulously designed, 360-degree marketing campaigns.
Expertise: Kapil's expertise spans a multitude of critical domains and includes Marketing Strategy, leveraging digital channels to drive brand growth and customer engagement, Growth Strategy, Demand Generation and fuelling sales pipelines with high-quality leads, Brand Development, Using Corporate Communications and Enterprise SEO to boost brand visibility, ABM Campaigns, Driving ROI through tailored marketing, Large Deal Pursuit Marketing and Marketing Automation.
Kapil is an avid technology enthusiast and enjoys staying ahead of the curve on the newest marketing trends. He is also passionate about mentoring emerging marketing talents and fostering a culture of innovation within his team.
As an award-winning marketing leader with a proven track record of success, Kapil continues to shape the future of marketing, pushing boundaries, and setting new standards of excellence.